A sales team plays an integral part in any service businesses. Sales representatives take some pressure off field technicians, letting them focus more on their job, an article on The Service Coach’s blog explains.
Great sales teams working closely with technicians makes customers feel they’re being taken care of. Naturally, this effort requires a strong communications bond between salespeople and technicians in the field.
Most service companies use software applications such as email, CRM systems and field service management software every day. The only problem is that most of the systems aren’t connected, which restricts communication to email and phone calls.
When companies are in the market for new software, they need to investigate applications that improve the communication between these two groups. Most sales management systems and service operations software integrate email systems so the same critical email conversations are available for reference in both systems.
It’s even better when service and sales management software are integrated so salespeople can easily reference all service activities, emails and meetings while service operations can understand forecasted pipelines. This allows them to quickly convert new sales quotes into executable work orders.
The Service Coach article points out that sales representatives are people who want to spend their time selling services. That’s why to build a thriving business you need them in addition to office managers and field technicians.
Source: The Service Coach, June 2011