You are already spending time optimizing your field service delivery with software solutions and field service mobile apps. So, why are you not doing the same to drive customers towards your business? Think about how you are changing technician routes and better optimizing driving time to save costs. Well, it’s the same for your customers in that you want to drive them towards information that engages with you and use your service.
If your website isn’t optimized, you won’t appear in web searches. And it’s like the old saying goes, you can have the best service, but if no one knows how to find you, you have nothing to deliver.
Field Service Management is Mobile – So should your website
A study by Global Tech Protection and Asurion found that the average American checks their phone every 12 minutes. Needless to say, we are a mobile-phone society. So much so that mobile phones have become the go-to way people access the internet. We have moved away from bulky desktop computers. Even laptops are trending downwards as mobile devices are pocket computers that we carry with us. So, it’s more important than ever to have a fully mobile-friendly website that has an adaptive design. Screen sizes change per device, and Google tracks how fast your website loads on mobile devices.
You don’t want the same website you would pull up on a laptop as your mobile website. Scrolling left to right is not how users want to experience your website on their mobile phone. It should be simple, with an easy to access navigation bar, and links to content. If your site doesn’t look right on a mobile phone, customers will be turned off and look elsewhere. So, think of your website as the sales channel that it is and optimize it for the largest platform people are searching on – mobile devices.
Phone Numbers and Addresses
Some people don’t have a website and think to have one that just has their address and phone number is a waste of money. If for any reason you should have a website, that is why. Customers need to know how to get a hold of you and the days of looking up field service management companies in the yellow pages are long gone. Phone numbers and addresses should be easily accessible on your website. Don’t make your customers hunt for them. Think about it, they are trying to get a hold of you for service or to ask questions. Don’t hide the number on a possible lead! Local searches for service lead to phone calls, so you want to optimize your website in a way that it is easy to go from digital to voice quickly.
Make Your Content Valuable
The more active you are on our website, the better your search results will be. It’s worth taking notes on SEO and keyword strategies when designing your website and coming up with the content for that website. But more importantly, you want your content to be valuable to your customers. If someone is going to take the time to read your website, you want them to get all the information they can. How we digest content today has changed. People don’t like calling for information if they can have it in front of them. So, don’t be afraid to put down what your field service management company offers in great detail.
And if you’re going to write helpful tips and information on new technology, make it valuable to someone reading it. Nothing angers readers more than getting through an article that has nothing to say. Website content isn’t a cliffhanger in a movie where the end result is, the customer has to call you for the ending. Instead, they will just look elsewhere for the information that is readily available to them.
Make Your Website Part Of Your Service Delivery
Bring your field service management and your website full circle. Offer simple ways for your customers to request service from you, from your website. Remove the need for them to call and wait on hold. Instead, offer customer portals that run through your website that automatically generate work orders. Have a chat box that connects to a live agent and let your customers type their request for service. Or offer web forms and email addresses for specific service.
Make your website the hub of your field service management. Embrace it as a channel that your customers can use and have it add value to your business. It’s not just a sales tool, it’s a service tool as well. And being in the service business, you should do your best to optimize how your customers can request that service.
Move into the Digital Age
Customers are using mobile phones to access service websites more every year. Considering how much we depend on mobile phones, it’s no surprise your digital presence is just as important as your brick and mortar shop. Your customers are more likely to find you on the Internet through searches and social media than driving by your storefront. And if you’re going to spend money on field service management tools to better optimize your business, you need to look at every aspect of your business and optimize it as well. And that includes your digital presence, websites, and social media channels.
With traditional forms of marketing now being replaced with digital ones, it’s important to have an optimized website. Make it easy for your customers to find the information they need, request service and read the content. Make their time on your website valuable and turn digital footprints into actual phone calls for service.